What have muddy puddles got to do with Internet Marketing?

Hello again,

One of my passions, outside of Internet Marketing, is running. Here in UK we are just coming to the end of the Cross Country season, in other words lots of rain, mud, wind and freeezing pools of water.

What does this have to do with IM I hope you are asking. Let me explain.

I ran my last ” competitive ” race of the season last weekend. Even though I am always near the back of the field I keep plodding on until I reach the finish line and get that great feeling of accomplishment at getting there. Along the way I meet many obstacles, streams to jump, hills to climb, slippery descents to negotiate and ankle deep mud to plough through.

All of these could have caused me to stop or even give up altogether but they didn’t. Due to my previous experience I knew that if I just kept putting one foot in front of the other for long enough I would reach the end and accomplish the goal I set out to achieve.

In my IM path so far I have also met many obstacles but, unlike with my running, these have caused me to stop sometimes briefly, other times completely.

Why the difference?

Along my very long IM path I have never met with success consistently, sure some things have gone well but they have never been sustainable. In other words I do not know what it is like to reach the finish line. I have no reference point to cling to when the going gets tough. My mindset has been fixed to failure and disappointment so expects that to happen.

Of course I had that with my first ever race. Did I have enough skill, energy and stamina to make it? I didn’t know but what I did have was a lot of other people around me striving to achieve the same goal to differing degrees. I could see first hand that people were finishing, not falling by the wayside or giving up in frustration. I was being shown that it was possible.

IM can be a very lonely place at times. We are not surrounded by others while we work away at our projects. You have to have faith that those you learn from and see living the life you wish to lead have actually done it, you didn’t see it happen right in front of you.

It is all about the famous Comfort Zone.

To succeed in this adventure I will have to extend mine and so will you. Step by step, obstacle by obstacle I will have to have faith that I will reach the end. Once I have that proof, I will know I can do it and my Comfort Zone will have expanded slightly. Keep at it and things will become second nature to me and I may look back in the future and wonder what the fuss was all about.

I hope so anyway! By creating this blog I have made a public commitment to seeing it through.

How do I expand my Comfort Zone and improve as a runner? That is a whole new story for another day.

Hope you have found some of this useful or interesting.

Back soon with updates on how I am progressing with my new training.

Until then, take care,



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